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FIRST LIGHT

PROPOSAL FOR ALASKA AIRLINES 2021 CAMPAIGN BY

INTRODUCTION

Only a few extremely skilled athletes have had the opportunity to ski under the Aurora Borealis. Technology has limited our ability to film these remarkable moments

...until now.

 

 

Using the sensor on the new Sony a7S III, for the first time we can capture arctic skiing like it’s never been seen before. Power meets grace, with epic descents in the Alaskan wilderness, under the magnificence of the Northern Lights.

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THE CHOICE

Who will embark on this adventure?

 

We chose an all-female cast because we believe in the opportunity to shape a generation's perception of what arctic skiing looks like.

 

We chose Alaska Airlines because it's a best-in-class airline that sets the industry standards for travel and honors its geographical roots.

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"Women are already strong, it's about changing the way the world perceives that strength."

- Geena Dunne

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